The influence of Web3 on contemporary vogue is evident: fashion brands enter metaverses, clothing collectibles rise in value, and NFT runways attract much attention. However, the diverse and multifaceted blockchain gaming is also affected by digital fashion. Let’s learn how the two industries are related, what is already modified, and what can change soon.
Digital Fashion Chronology
Brief Background
The history of digital fashion started years ago thanks to conventional Web2 gaming, where users could acquire armor or dress up their characters in projects like Sims. Meanwhile, the boost of visual and AI technologies enabled fashion brands and agencies to represent such avatar models as Shudu.
At that time, fashion creators found digital realms convenient for their projects because, on the one hand, they enabled them to craft whatever they wanted beyond the G-force’s limitations and, on the other hand, seemed more inexpensive and eco-friendly than the real-world ones. Thus, developers started working on new technologies and exploring viral industries like Web3.
NFT Hype
With the adoption of NFTs, numerous companies realized that non-fungible tokens are a promising way to issue digital clothes as collectibles, refresh their brand representation, attract youngsters to their products, and increase revenues. The first was The Fabricant, which sold its asset for $9,500 in May 2019. Then, Adidas, Balmain, Burberry, Clinique, Dolce & Gabbana, Gap, Gucci, Nike, and many other outstanding names joined. Probably, 2021 was called “the year of fashion NFTs”.
Metaverse Journey
In March 2022, the first-ever Metaverse Fashion Week was held in Decentraland, where over 70 brands, including Etro, Tommy Hilfiger, Estée Lauder, and Selfridges, represented their items and showed that the world of fashion is ready to dive into Web3. For instance, Cathy Hackl claims that vogue companies should regard the metaverse as “a further convergence of our physical and digital lives”.
Web3 Gamification
Meanwhile, brands are already working on their digital representation. For instance, Blankos Block Party has a special Burberry character named “Sharky B” and Louis Vuitton collaborated with Beeple on “Louis: The Game”.
Fashion NFT Gaming
As for NFT fashion games, they are still rare, with Fashion League being one of the most popular instruments for monetizing one’s interest in vogue and Web 3. Thus, this field is expected to be developed.
The Influence Of Fashion
Financial Profits
Impressive brands with numerous loyal customers are showing much interest in digital fashion. As a result, the industry attracts more financial resources to design more compound NFT gaming products.
New Technologies
The popularization of fashion gaming brings new challenges to NFT gaming developers. Firstly, they must create new game mechanics to fit the vogue’s peculiarities. Secondly, they need to boost the development of graphic technologies: as the Metaverse Fashion Week’s critics admitted, the lo-fi visual aspect is the main current problem the NFT vogue has.
Broader Audiences
Conventional real-world fashion has its connoisseurs who, in most cases, are not much into gaming. Meanwhile, true fans of exact brands and tendencies are sure to follow the new direction, inspired by the global shift to the metaverse, the option to acquire the digital version of pricey vogue items, and the opportunity to shape a close-knit community. Thus, Web3 games are to get more recognition and a broader audience, and, probably, this is already happening. For example, while men make up the central part of NFT gamers, Fashion League is women-oriented. It introduces new players who are likely to keep experimenting with different projects and genres and dive deeper into NFT gaming.
New Standards
The development of digital fashion sets new standards in NFT gaming. On the one hand, users become interested in wearing digital clothes of exact brands while exploring metaverses. On the other hand, thanks to the introduction of fashion items to the digital world, NFT gamers expect games to offer them more diverse, catchy, and changeable skins that can be customized and upgraded.
Bigger Competition
NFT gaming is all about equality and accessibility. Thus, the fashion market expects to launch projects that will help indie brands enter the digital world, boost the competition, and potentially cause quicker changes in gaming trends and vogue.
Conclusion
It is not a secret that every component of Web3 is interrelated. Thus, at the very beginning of its journey, digital fashion already influences NFT gaming. Meanwhile, the two industries, being among the most popular contemporary fields, will keep approaching each other and merging into new opportunities for fashionistas, players, creators, and investors. Not to miss them, stay tuned and read our blog.
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