Reasons Gamers Like Cute Visuals

3 min readMay 24


GameFi titles vary in genres, gameplays, and target audience. However, a significant part of them has a common feature, cute visuals. Let’s figure out why this trend stays!

The Cute Factor

The gaming industry has thousands of projects with overwhelmingly sweet visuals. One may assume this results from the creators’ plots and gameplays. Others may suppose titles tend to have cute characters because crafting them is easier than brutal.

To some extent, these assumptions are valid. Firstly, due to multiple psychological aspects, people tend to generate cute things. Secondly, cute creatures have similar baby-like features. Thus, one won’t have to rack their brain ideating and making original visuals.

Meanwhile, the actual reasons for the cute trend derive from marketing. There is a phenomenon known as the Cute Factor and proving paws, kittens, kawaii characters, and juvenile aesthetics win hearts and boost sales worldwide. But why does cuteness sell better than anything else? This is all about psychology and instincts. We will highlight the main aspects.


Whenever we see or interact with something cute, we get dopamine, and the more we have it, the more we need it to maintain a favorable condition. As a result, we become attached to it. So, adding the cute vibe to games seems like a fit way to make products more involving and increase retention.


Cute visuals induce such emotions as affection and sympathy. Next, they motivate people to become more provident and attentive, as if they are taking care of a baby.


Do you know that cute pics are more popular on social media than other types of visuals? The secret is that whenever we come across something sweet, we want to share it with our fam to share in the good times and strengthen our connection. So, with nothing but a word of mouse, cuteness goes viral.

Gamers And Cuteness

Considering these factors, let’s highlight what gamers get from cute visuals.


Cute visuals reduce stress by simply being childish and out of this world. To begin with, by looking at babyfaces or cartoon-like gameplays, gamers return to their careless childhood when they felt protected, happy, and vibrant. Next, they get distracted from their routine without facing anything realistic and subconsciously regard the gaming process as a form of meditation.


Gamers want titles to be immersive and exciting. Meanwhile, the human brain is much into cute visuals. So, people regard cute projects as more immersive and dive deeper into plots empowered by appealing characters.


Gen Z is known for its fake nostalgia fever. In other words, the representatives of this generation are much into stories and visuals with high-key retro vibes with a flavor of the epoch they have missed. Such vibes make them feel more complete and help them get ready for 20th-century FOMO. So, by playing cute games, they travel in time and explore epochs that they haven’t lived in. It broadens their outlook and boosts their self-esteem.


Some games with sweet visuals are bloody, and it is pretty reasonable. When something is too cute, people want to destroy it. Again, a part of our instinct claims we shouldn’t be deceived. Thus, cute visuals encourage gamers to fight more efficiently.


Cuteness makes players happy. So, to maintain the feeling, they go for sweet games. Isn’t this fire? Try them yourself and check other Prom articles to slay GameFI!

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