According to different sources, Gen Z makes up approximately 26%-32% of the world’s population. Meanwhile, the more financially sound this youth segment gets, the more popular gaming and NFTs become, with GameFi being a significant part of this growth. Indicating this connection, one may suppose that the industry is Gen Z-oriented. Let’s define whether this statement is true in this year’s first Prom research!
The Generation Portrait
Gen Z representatives are people born from 1995 or 1997 onward who have been using the web and gadgets since childhood. They are widely regarded as the online-oriented “progressive demographic of digital natives” with peculiar features and some apparent tendencies. Let’s embrace the main findings.
Dedication
- 90% of Gen Z play some games.
- Gen Z representatives tend to devote their free time to gaming, their favorite activity.
- 70% prefer spending time gaming to watching videos.
- 48% play games once a day, and 29% play over 4 hours daily.
- The average weekly gaming time is 7 hours and 20 minutes.
Behavior
- The US Youth Trends Report shows that 65% of Gen Z pay for in-game items.
- 28% do not spend any money on games.
- 80% appreciate the genderless approach.
- Gen Z women are more into gaming than previous generations’ representatives. Meanwhile, nearly half of them go for mobile gaming.
Preferences
- 37% play console games, and 31% play mobile games.
- Gen Z goes for Action, Fighter, Adventure RPG, and Simulation games.
- 52% like watching other people playing.
- Gen Z put virtual socialization first. Thus, they appreciate phone games with a social aspect.
Expectations
- 76% look for personalization.
- Gen Z is more willing to pay for adventurous and gamified experiences.
- Being financially aware, this young generation’s representatives are interested in monetizing their leisure time and hobbies. Meanwhile, they expect adequate profits.
- Gen Z youngsters want gaming to embrace them with the feeling of belonging and growth. Thus, they want to become a part of supportive communities with the same interests.
Metaverses
- Gen Z is said to spend twice as much time in metaverse games as in physical friend companies.
- 57% of Gen Z users are more comfortable, and 45% are more sincere in expressing themselves in metagaming than in real life. Thus, they regard digital reality as a fit instrument for self-knowledge.
- 30% of Gen Z gamers are ready to pay for branded wearables to upgrade their metaverse looks.
- Gen Z representatives tend to feel united thanks to NFT projects.
How GameFi Treats Gen Z
As we see, Gen Z representatives are much into games with no gender discrimination. Still, they offer personalization, the opportunity for mobile experiences, financial profits, growth, freedom of self-expression, and the feeling of belonging. Thus, GameFi, especially its metaverse options, fits the young generation. To prove whether it is really Gen Z-focused, let’s check how the industry treats this generation!
Young Developers
Being a young industry, GameFi is driven by youngsters who make up a significant part of developers, game designers, and other vital team members in multiple projects. Thus, their democratic vision correlates with Gen Z trends and needs.
Forward-looking Approach
GameFi companies consider Gen Z users as a significant part of their target audience. So, they study their interests, inclinations, and behavior to adapt products to their expectations and design better ways of playing to earn. Meanwhile, GameFi projects put equality first and represent themselves as all-inclusive.
Clip Culture
Gen Z is the generation of clip culture with all its pros and cons. Meanwhile, being the product adapted to this contemporary model of thinking, quickly changing GameFi captures zoomers’ attention and boosts their creativity, multitasking, logic, and reactions.
Conclusion
Considering that GameFi matches all Gen Z’s gaming expectations, and this population makes up a significant part of P2E enthusiasts who act like really involved players, we may say that the industry is focused on them as young visionaries in the creation and adoption of NFT gaming projects. However, as an all-inclusive space, GameFi is still open to all players, investors, and projects. Its beauty and efficiency derive from its diversity. Let’s explore it with Prom!
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